It describes the emergence of a counterculture movement in the Haight-Ashbury neighborhood of San Francisco in the mid-1960s. Hippies and young people seeking consciousness and enlightenment were drawn to the area due to its cheap rents, proximity to Golden Gate Park, and tolerant atmosphere. The neighborhood became a center for rock music, psychedelic drugs like LSD, and communal living. Over time, more and more people flocked to Haight-Ashbury, donning colorful costumes and participating in protests and concerts as the movement grew.
